Cycleboxd

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The Bloody Good Period

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Cycleboxd x The Bloody Good Period x

People are still looking away from periods. But the same people don’t flinch when it comes to sequences of blood spilling, toe curling film gore. So for this campaign, let’s make periods just as brutal.

Introducing Cycleboxd.com

Track it. Log it. Own it. Help others.

Periods are still stigmatized. We don’t talk about them, we don’t post about them. But blood is everywhere in pop culture….except when it’s real.

So let’s change that.

Cycleboxd isn’t just a period tracker — it’s a film social experience.

Log your cycle with horror movie comparisons, because some months are Psycho shower scene light, and others are The Shining hallway heavy.
See what your friends are going through. Like, comment, and support each other.
Calculate your lifetime blood loss with the Blood Loss Calculator (you might have out-bled Evil Dead 2013)

And here’s the real horror: Many people can’t even afford period products.

Cycleboxd x Bloody Good Period

Every log, every tracker update, helps provide menstrual products to those who need them.

If we can normalize horror film gore, we can normalize period blood too.

Don’t forget I went to filmschool not code school please.

Odeon x The Bloody Good Period: You Can Handle the Real Thing

“It’s just a bit of blood” as horror fans love to say when you try to look away. Well they couldn’t be more right.

For one week only, Odeon and The Bloody Good Period are handing out free pads and tampons at horror screenings. Because if they can sit through Saw without looking away, they can handle a conversation about periods.