Fly for free*
Ryanair is infamous for not being the best, and yet, people still fly with them. Why? Because it’s cheap. That’s the deal we’ve all accepted.
So
Idea
Let’s make that deal crystal clear.
Ryanair now offers free flights.
But everything else, from your seat to your seatbelt, is an optional extra.
If the only reason people book is price, let’s give them what they want: the lowest price possible.
£0.00 base fare.
Everything else is pay-as-you-fly.
Execution:
Posters
The RyanAir First class- Fly with RyanAir, Land With Ryan
Upgrade to our first-out package: a professional skydiver strapped to you in case of emergency.
“Because your life is worth slightly more than £0.”
Fly high. Jump first. Only on RyanAir.
How to Ryan*.
Ryan is your new emergency kit. But we cannot stuff him under your seat. So you get to share one.
But what if you can’t afford the Ryan?
We have you sorted
For just the cost of 45 Snickers, you can now acquire your emergency parachute from your cabin crew while on the flight.
Why pay for first class when you can pay for first out?
