LOVE, WHEREVER YOU’RE GOING

Problem: Trainline randomly assigns seating. A missed opportunity for something more meaningful.
Insight: Young travellers crave connection, but dating apps feel exhausting and impersonal.
Idea: “Seatmate Soulmate” — an opt-in feature for single travellers looking to meet someone interesting en route.

Execution: Users toggle the feature in-app and, by connecting their Hinge account, are matched with other singles based on route, vibe, and compatibility. If both rate the journey positively, they get a 2-for-1 code for a future trip.
Why Trainline? It repositions Trainline from a transactional booking app to a journey-enhancing experience brand.