Tyrrells- Clean snack only

Crispstensils

Tyrells has always positioned itself as the crisp of the elite. So why are we still eating them with the same hands we just used to pick up dog poo?

Insight
Crisps are the most communal of snacks. Shared on picnic rugs, passed down pub tables, inhaled mid-conversation. But when was the last time anyone paused to ask: whose fingers have been in the bag?

Idea
Enter the Crisptensils: the world’s first precision crisp-lifting device for the truly snack-conscious. A tongue-in-cheek invention that elevates crisp consumption ,hygienically, hilariously, and in line with Tyrells' eccentric sense of superiority.

Execution

  • OOH Posters:

Activation:

For a truly discerning palate, and fingers, we're introducing the Ultra-Exclusive Crisptensils.

The Product: A Masterpiece of Absurd Engineering

We'll create a limited, highly coveted edition of the Crisptensils, embodying the ultimate absurd luxury:

  • Gold-Plated Crispstencils

Sleek, Elegant Presentation: Each pair of Ultra-Exclusive Crisptensils will come nestled in a bespoke, mini velvet dustbag, akin to high-end jewelry or tech accessories.