The starting point

Most Londoners don’t cross the river unless they have to. We stick to our own corners. Same cafés. Same routes.

Now TFL can encourage people to get out of their comfort zones — and into other zones.

The idea

“Be a tourist in their London.”
A campaign where older residents act as tour guides of their own neighbourhoods. Once a week, on their own terms.
They create their own routes. Tell their own stories.
It’s not about landmarks. It’s about memories. And it’s free with a Day Pass.

Each guide gets a poster, a face, a voice.
And every borough gets to show itself through the people who actually live there.

How it works

• TfL offers discounted Day Passes to participants

• Local councils nominate senior guides

• A dedicated page lets Londoners browse boroughs, book walks, and even nominate their own nan

• Posters go up across stations, showing real guides with their own quotes