Snooze Alert
Recent studies have highlighted the alarming prevalence of drink spiking incidents, particularly in social settings like bars and nightclubs. In 2023, approximately 2.2% of UK adults reported having their drinks spiked within the previous 12 months, equating to around 1.2 million individuals. Notably, 90% of these incidents went unreported, underscoring the gravity of the issue.
To address this pressing concern, we introduce Snooze Alert,, a nicotine pouch designed to detect the presence of gamma-hydroxybutyrate (GHB). Leveraging pH-sensitive compounds, Snooze Alert remains neutral in taste under normal conditions but produces a pronounced sour flavour upon contact with GHB.
How pH Sensitivity Detects GHB
When dissolved in liquid, GHB is naturally alkaline (pH 8–11).
Snooze Alert contains citric acid and sodium bicarbonate, which remain neutral in normal saliva (pH 6–7) but react when exposed to a high-pH substance like GHB.
When a user sips a drink containing GHB, the alkaline nature of the drug breaks the pH balance, triggering the release of a sour flavour from the pouch.
This immediate taste change warns the user before they consume more of the drink.
✔ Under normal conditions: The pouch tastes like any other nicotine product.
✔ If spiked: A sharp sour taste appears, signalling potential danger.